Tuesday, October 29, 2013

New Eyelash Enhancing Serum Available!

Bimatoprost is marketed in the U.S., Canada and Europe by Allergan  under the trade name Lumigan, and is a Prostaglandin analog/prodrug used topically as eye drops to control the progression of Glaucoma and in the management of ocular hypertension.  It reduces intraocular pressure (IOP) by increasing the outflow of aqueous fluid from the eyes.  In December 2008, the indication to lengthen eyelashes was approved by the U.S. Food and Drug Administration (FDA). The cosmetic formulation of bimatoprost is sold as Latisse. 

While Latisse has been shown to lengthen eyelashes in some patients, there are numerous negative side effects that have been identified with regular use.  These include the reduction of orbital fat which can have the effect of creating a sunken eye look. 


Other possible side effects of this medication are
  • May cause blurred vision.
  • May cause eyelid redness.
  • May permanently darken eyelashes.
  • May cause eye discomfort.
  • May eventually cause permanent darkening of the iris to brown.
  • May cause a temporary burning sensation during use.
  • May cause thickening of the eyelashes.
  • It may cause unexpected growth of hair if applied inappropriately, on the cheek, for example.
  • It may cause infection if the one-time applicators which come with the genuine product are reused.
  • Lashes may grow so long that they become ingrown and scratch the cornea.
  • May cause darkening of the eyelid or of the area beneath the eye.

Because of these often permanent negative side effects, Ocusoft, Inc., based in Richmond, Texas has developed a new product called ZORIA™ BOOST, a lash intensifying serum that doesn't require a prescription.  The results are dramatically longer, fuller and darker looking lashes without the negative side effects!   

 


ZORIA™ BOOST Utilizes patented polypeptide technology to naturally enhance and support the three phases of eyelash growth cycle.  It is also safe for contact lenses, irritation-free, and results in iris or skin discoloration.






*Results may vary

Global Marketing Associates (GMA) is the exclusive international marketing partner of OCuSOFT in selected markets worldwide. Contact us for more distribution details. 
 








Wednesday, October 9, 2013

New Wearable Technology for the Visually Impaired!

As new technology continues to advance at a rapid pace, for those with low vision the challenge is to find suitable devices that are customized for their particular needs.  We have seen the development of low vision devices ranging form reading and magnification software, hand held devices, desktop magnification and multiple other daily living aids.

The newest product for the visually impaired on the market is the "smart watch" called Freevox Touch from Freedom Scientific in The Netherlands.  This new and innovative device (because it is much more than just a talking watch) incorporates multiple functions into a wrist held product.

This means that in addition to a speaking watch function for both blind and sighted, the FreevoxTouch is a memo-recorder, a music player, a stopwatch / countdown timer, and can even be used for storage to carry documents.  All controlled through a touch screen and working on an Android operating system. Connect with headphones for easy listening to your favorite music. In the future the manufacturer will be developing additional applications - think of a daisy player or navigation system.

So as Apple and others move into the wearable technology space (estimated for year 1 for Apple in the $1 Billion range), keep an eye on the advancements in the low vision space as well.  For the visually impaired this is good news!